Andrea Rathborne

Andrea Rathborne is a connector, listener, and a passionate storyteller with over 25 years of professional experience in leading brand strategy, creative production, and communications. Her expertise shines in guiding hyper-local and global brands through transformative storytelling that resonates worldwide. Andrea has held pivotal roles at organizations like lululemon and ARTICLE, where she crafted compelling brand narratives to align with organizational visions and strategies.

In addition to her professional prowess, Andrea's life is deeply influenced by her role as a mother and a mentor. These roles have enriched her understanding of the dynamics of personal growth and resilience, qualities she brings to her latest venture, Half Betty Productions, Inc. As the founder, she is set to launch – and host – The Half Betty Podcast in January 2025, which will explore the rich, transformative experiences of women in their midlives. This project is a celebration of midlife women, offering candid, honest, and inspiring conversations that delve into the catalysts of transformation this life stage offers.

Andrea is dedicated to building a community through Half Betty, where stories of challenge, change, and courage are shared. Her approach to storytelling is deeply human-centric, always leading with heart, kindness, and trust, aiming to connect listeners through shared experiences and empower women to embrace their second scene with confidence and grace.